Participants from different countries, academic and tutorial approaches to the expositions, understanding doll art through various aspects of culture and social life – these are the specific features of the exhibition that give it particular leading state among the great number of other world exhibitions.
Thousands of art objects, museum toys, traditional dolls of the world countries and modern artists and designers’ works combined at one site demonstrate the whole view of the world doll art. Introducing new works and artists’ experiments , the exhibition fulfills the huge educating mission, it regularly shows collectible, antique, museum, rare dolls collections.
The exhibition "Art of the Doll" has a status of a socially important city cultural event and is accompanied by an enormous advertising and PR-campaign.