The Moscow Summer. Flower Jam festival will be organised between 20 July and 6 August. Sweets
and flowers will be the central theme of the event. More than 40 festival venues will be decorated with
unusual plant and flower arrangements based on designs by the winners of the Open International
Landscape Design Competition. Flower beds will cover Novy Arbat, and a flower market will open on
Sweet dates celebrations
Festival organisers have decided to devote nearly every day of the festival to a separate topic. The
festival will open with International Cake Day that is marked on 20 July all over the world. On this day,
an exhibition of the most unusual cakes and a cooking competition will take place, with professional
confectioners offering their ideas on how to decorate baked cakes with piped icing flowers and
The programme will also feature Gingerbread Day (21 July), Ice-Cream Day (22 July), Honey Day (30
July), Lollies and Candy Day (31 July), and also Jam Day (5 August). These are the sweet things that
will be the focus of the animation part and gastronomical programme. Putting sweets aside, there will
also be flower days devoted to roses (24 July) and gardening (29 July).
As part of the flower days, organisers intend to use various techniques of decorative
gardening: flower paintings, art objects made out of flowers, and moss eco-graffiti that will
transform the streets of Moscow into gardens and flowerbeds.
For example, flowerbeds with unusual design will adorn Tverskoy Boulevard and Nikolskaya
Street, while other flower beds will be spread across Novy Arbat.
A market in Tverskaya Square will offer flowers and plants grown in Russia and overseas.
Such markets work in many European cities between spring and autumn and are hugely
popular with local residents and tourists alike.
Draft engineering solution
The cultural programme of the festival will involve flower arranging and gardening, and also
culinary workshops in desert making. For example, the Green Market will open in Revolution
Square – the area where children will be able to plant and grow their own harvest!
Confectionery workshops will teach festival-goers to make cream, fruit, nut, chocolate and
cheese ice-cream, and also sorbets and jelly, cocktails and smoothies. Chefs will also help
visitors make jam based on recipes from classical literature. Gooseberry jam from Alexander
Pushkin’s books, jam from field strawberries from Ivan Turgenev’s novels, wild strawberries
from Leo Tolstoy’s family Cookbook, and also apple jam based the recipe of poet Alexander
Apart from workshops, the festival will feature sports entertainment, including a cycling
parade for everyone on 23 July, with the only requirement being flower decorations on their
Tverskaya Square will host Flower Waltz ball on 5 August. Ball dancing couples – ladies in
long dresses and hats adorned with flowers and gentlemen wearing flowers in their
buttonholes – will set the tone for this particular event. Photo sessions will be available with
dresses made out of flowers (in total, three unusual art object outfits). An orchestra will
perform music for those who feel like joining in the dancing and taking to the dance floor.
The festival venues will be spread across the city centre, the more remote residential areas
and also in parks. Two competitions will be organised as part of the event: visitors will choose
the best recipe and design for Moskva candy, and gardeners will be allowed to decorate a
garden bed during the landscape design competition.